A conversation on building and scaling agri-tech and food businesses across European markets — the operational realities of expansion, and what it takes to grow beyond a home market in a highly regulated industry.
On what it actually takes to manage exports growth across multiple geographies at once — coordinating teams, partners and customers across time zones while keeping a single growth strategy coherent.
A look at how intellectual property strategy shapes market-entry decisions — protecting trademarks and patents abroad, and the legal groundwork that has to happen before a product ever ships to a new country.
Hugo Samengo-Turner from Ortus Studio shares effective strategies for signal-based outbound and B2B client acquisition, plus the intricacies of cold email outreach for SMEs entering new markets.
Floris Jansen from Vectify shares his journey building a company that helps print and promotional product businesses acquire new customers, and the role of tech stack and AI in outreach.
Katya Tarapovskaia from Youstellar.com discusses Account-Based Marketing (ABM) and its use in helping SaaS businesses expand into new markets, including targeting, AI, and EMEA market entry.
Exports Insights Podcast